On today’s show, we’re playing Extreme You True or False with Brian Kateman, the author of The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet, which goes on sale April 18th. Our subject? Sarah Robb O’Hagan, our guest from last week and the author of Extreme You: Step Up. Stand Out. Kick Ass. Repeat.
Following along? Here are the teaser questions from her book Ben and Brian explored today!
True or False: Extreme You Edition
True or False: Being Extreme Sarah Robb O’Hagan, she was able to turn PepsiCo’s drop in sale with Gatorade around within three months of launching her bold, brave G line campaign.
FALSE: It took well over a year after the campaign first launched — and over eighteen months after Sarah first joined PepsiCo. – for profits to stop falling and to turn up. She battled against “the way things were”, wrote her Jerry Maguire manifesto with her job on the line to get her boss behind her on the campaign, and had to power through presenting it to investors to get it continued. It took a lot of cojones, continually, to rebrand Gatorade into the continually growing brand it is today. (And she started the job while pregnant – high five, ladies.)
True or False: Sarah and I share a guilty pleasure in our love for the Gilmore Girls.
TRUE: Early in her launch of the G Series – that newly branded Gatorade line – Sarah gave birth to her daughter, Gabrielle. The launch was a frantic mad dash of rebranding and revenue falling, and so she spent much of her maternity leave managing the campaign launch between feedings and soothing herself “indulging in her favorite guilty pleasure.”
True or False: Sarah believes, “To remake yourself, you have to be willing to break yourself, start over, and to be a beginner again.”
True: In her final Chapter Ten – Break Yourself to Make Yourself – Sarah shares experiences from her, plus Condoleezza Rice, singer Amrita Sen, and artist / designer Mister Cartoon, about how seemingly unrelated experiences and skills can all be broken down and rebuilt into new ambitions and careers. She says, “Each time even though you’ve been used to kicking ass, you have to be messy and humble for a while.”